Bud Light's entry into the growing hard seltzer category keeps the brand's name but, no, there's no beer in those cans. LBZ: It is basically a product for the off-premise? The alcohol in spiked seltzer drinks comes from fermented cane sugars, whereas most clear spirits like vodka or gin are grain-fermented and, as a result, have a higher alcohol content. Fizzing-Up Carbonates, Free newsletter Hard seltzer has been a success for the Bud Light brand since its January launch. for (var i=0; i < aTags.length; i++) My approach to wine education is savvy, down to earth and unpretentious. Its other hard seltzer include Bon & Viv and Natty Light Seltzer. Anheuser-Busch is expanding its Bud Light Platinum portfolio with Bud Light Platinum Seltzer. Subscribe dataLayer.push(dataLayerNews); The alcohol by volume is around 5% and the calorie-content is relatively low. Made with real agave & triple filtered with natural fruit flavors Wild Berry, Citrus, & Blood Orange. "We are prepared for a big launch. AG: Seltzer has brought excitement to the entire category and brought consumers back to beer from wine and spirits. It is available nationwide in the US. serving. Both White Claw and Bud Light Seltzer are low in sugar and have 2 grams of … Massive shortages of White Claw have been reported across the country, as new brands are eager to jump onto the market. I also do innovative wine events for corporate team building and. Subscribe, By Rachel Arthur Hard seltzers have been tearing it up these days. Bud Light Seltzer is available wherever Bud Light is sold nationally. Our simple ingredients create a light and bubbly seltzer. Copyright - Unless otherwise stated all contents of this web site are © 2020 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics: Related tags: … Currently, Bud Light Seltzer is available in Black Cherry, Strawberry, Lemon-Lime and Mango. All responses have been edited for length and clarity. With hard seltzers taking over the boozy world, it seems like every alcohol brand out there is developing their own version ... Beginning in the first quarter of 2020, you’ll be able to pick up a case of Bud Light Seltzer in black cherry, lemon lime, strawberry, and mango flavors. (Photo by TIMOTHY A. CLARY / AFP) (Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images). With Bud Light Seltzer’s successful entrance, ... One can has 100 calories, 2 grams of carbs and 5% alcohol by volume. Bud Light Seltzer complements our existing offerings of Bon & Viv Spiked Seltzer and Natural Light Seltzer by putting the power of our biggest brand behind this new product. One of the country’s biggest beer producers, Bud Light of the Clydesdales’ fame, has even just launched its own, new brand. Fast-forward to 2020 and hard seltzer has grown to a 1.1 billion USD industry in the last 12 months, with companies now injecting millions into brands such as Bud Light Seltzer and Corona Hard Seltzer. Liza B. Zimmerman (LBZ): Why did a beer company decide to get in the seltzer game? AG: As the biggest brand in the industry we have a broad consumer base, but seltzer gives us the opportunity to expand it. Fifty-percent of alcohol drinkers haven't tried seltzers yet. AB InBev, Bud Light Seltzer will be available to the public in the first quarter of 2020 in black cherry, lemon lime, strawberry, and mango flavors—and in tallboy cans. $(document).ready(function() { Hard seltzer is bringing consumers back to the beer category. One of the country’s biggest beer producers, Bud Light of the Clydesdales’ fame, has even just launched its own, new brand. Each contains 100 calories, 1 … - Health-conscious American millennials have found their drink of choice: alcoholic carbonated water that is lower in calories and carbs than beer and wine. AG: We cannot disclose this, but we can assure you that our best-in-class brewing team has worked to create something that consumers will enjoy – whether you’re Bud Light drinker, a seltzer drinker or both. ​, “Our strategy has and remains on giving our fans what they want and creating innovations that attract new drinkers to the Bud Light Family, all while remaining competitive in the market.”​, AB InBev CEO Carlos Brito says a portfolio approach will be critical to long-term success in the hard seltzer category.​​. The earliest entrant to the world of hard seltzer water was in 2013 by a brand called Spiked Seltzer, which was acquired by big beer, AB InBev in 2018. } The beverage segment, now worth in excess of $1 billion, saw historic and unparalleled growth from coast to coast. So you just keep on drinking and drinking unless with the urge to urinate. (Photo by TIMOTHY A. CLARY / AFP) (Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images), Patriots and Washington Redskins at FedExField on October 6, 2019 in Landover, Maryland. They are portable, low-alcohol and appeal to millennials, the most elusive generation for spirits marketers. Available in Wild Berry, Citrus and Blood Orange, these bad boys will clock in at a rock solid 8% alcohol and will be made with agave. You can get a 12-pack box of all one flavor — or the variety pack so you can try them all. dataLayerNews = {}; All Rights Reserved, This is a BETA experience. OZ Sugar 3g Per 12 FL. Featuring 4 delicious flavors, Strawberry, Lemon Lime, Black Cherry and Mango, Bud Light Seltzer has only 100 calories, 5% alc/vol, and less than a gram of sugar, and is filtered five times for an unquestionably good taste. LANDOVER, MD - OCTOBER 06: A fan holds up a can of Bud Light during a game between the New England ... [+] Patriots and Washington Redskins at FedExField on October 6, 2019 in Landover, Maryland. Created to delight even the most discerning of drinkers, Bud Light Seltzer is a new standard in premium flavored seltzer. One of the main reasons why is because they didn't find familiarity with the brands that are out there, so this is where Bud Light Seltzer comes in," Doukeris told FOX Business Thursday from the brewery's packing floor. Made exclusively at Anheuser-Busch InBev’s brewery in Baldwinsville, BL Seltzer is a local (ish) Central New York product making a national buzz. As far as the alcohol content in Bud Light is concerned, Bud light is 4.2% alcoholic in nature as opposed to the normal qualities of beer having close to … This is why most drunkards are also found in the beer category too rather than in whiskey (or simply alcohol). It is the perfect hard seltzer for any occasion using a unique five-step filtration process and the highest quality ingredients like sparkling water, real … { Bud Light Seltzer is an easy-drinking hard seltzer with a hint of delicious fruit flavor to deliver the most refreshing taste possible. Bud Light Seltzer launches Monday. Sign up to our free newsletter and get the latest news sent direct to your inbox. if(i!=(aTags.length-1)) Anheuser busch, Ab inbev, hard seltzer, Bud light I have worked almost every angle of the wine and food business: from server and consultant to positions in distribution, education and sales. For those anytime, easy-drinking occasions, we’d put it up against any other seltzer out there. One of the latest brands to hop on the bandwagon after launching in January 2020, Bud Light Seltzer became so hot so fast that it already holds a spot as the third biggest seltzer in the US. The seltzer will be available in black cherry, lemon-lime, strawberry and mango. Is Switzerland The Real Origin Of Italy’s Panettone? 5th generation brewer Nick Shields invented the beverage style with Spiked Seltzer, in Westport, Connecticut, and brewed the first commercial batches in November, 2013. vOut = vOut.toLowerCase(); - Health-conscious American millennials have found their drink of choice: alcoholic carbonated water that is lower in calories and carbs than beer and wine. LBZ: Do you have concerns that the seltzers could cannibalize beer sales? Gluten-free and made with all natural ingredients, including pure cane sugar, sparkling water, and just a touch of natural fruit flavoring, Bud Light Seltzer redefines the … OZ Fat 0g Per 12 FL. vOut +=', '; Number of Flavors: 4 (Black Cherry, Lemon Lime, Strawberry, and Mango) ABV: 5% It is made from cane sugar, sparkling water, natural fruit favors, agave, and comes in at 170 calories in a 12 fl oz can. (Photo by Patrick McDermott/Getty Images). This is a more general case as beer tends to get easily absorbed by the body. That's fine for day-drinking, but sometimes you just need to get where you're going, and that's where Platinum Seltzer comes in. I also do innovative wine events for corporate team building and educational projects for wine producers and regions. The launch follows that of 5% ABV Bud Light Seltzer​​ earlier this year as Anheuser-Busch continues to make moves in the booming hard seltzer category. AG: Bud Light Seltzer holds the name of the biggest beer brand in America and will break through the category by leveraging the size and scale of Bud Light at launch. Andy Goeler, VP of Marketing, Bud Light, said: “Building off the continued success we have with Bud Light Seltzer and Bud Light Platinum, we’re taking the momentum we have in both categories to announce a brand-new innovation: Bud Light Platinum Seltzer. So, what about bud light alcohol content? The beverage is the "largest and most successful innovation" in its 38-year-history, a … ‘Flavorbomb’ Has The Answer. Its newest release is Bud Light Platinum Seltzer, which has double the amount of alcohol by volume (8%) as Bud Light Seltzer. Most common beers have a good amount of alcohol. A Bud Light Seltzer is even lighter to drink than a Bud Light, and the flavoring was on-point. Bud Light Seltzer, made from cane sugar and natural fruit flavor, comes in four varieties: Black Cherry, Lemon Lime, Strawberry and Mango. Cartons of White Claw, a flavored alcoholic fizz in a can are on display at the Round The Clock Deli ... [+] September 11, 2019 in New York City. Our brewing team created the perfect hard seltzer for any occasion using a unique, five-step filtration process and the highest quality ingredients like sparkling water, real cane sugar and natural fruit flavor. contact, 08-Sep-2020 Beer, Wine, Spirits, Cider, I have been writing, educating and consulting about wine, cocktails and food for more than two decades. This premium seltzer is … Andy Goeler (AG): Anheuser-Busch has been in the seltzer game for some time. var aTags = gptValue.split(','); I have been writing, educating and consulting about wine, cocktails and food for more than two decades. ), the three-year program that is the precursor to the Master of Wine. — Bud Light (@budlight) November 6, 2019 One can is equal to 100 calories and five percent alcohol. { (Photo by Patrick McDermott/Getty Images), EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, Give The Gift Of Breakfast In Bed This Holiday Season With These 6 Luxurious Treats, Champagne Krug’s CEO Earned A Doctorate This Year: Maggie Henriquez, Newly Minted PhD, Tells The Story, How An Innovative Website Is Changing The Market For Independent Italian Winemakers, Professional Chefs Share Their Favorite Holiday Dessert Recipes, Champagne, 2020: Reconsidering The Iconic Holiday Beverage In The COVID Era, Make Your Holidays Bright With Wine Pairings From Family Owned DAOU Vineyards And Winemaker Extraordinaire, Daniel Daou, What’s For Dinner? 100 calories and five percent alcohol and spirits unless with the urge to urinate of! Consumers back to beer from wine and spirits like this seltzer by the body in San Francisco Light, even... Andy Goeler ( AG ): why did a beer company decide to get easily absorbed by body. About wine, cocktails and food for more than two decades it is basically a product for the Light... And mango saw historic and unparalleled growth from coast to coast and consulting about wine, and... Easily absorbed by the body 6, 2019 One can is equal to 100 calories per can with... One of the Bud Light brand to help grow the category a for. Bubbly seltzer is sold nationally a Light and bubbly seltzer and even if you like Light! Abv seltzer contains just 100 calories per can, with less than 1 gram of sugar 2... Growth from coast to coast can is equal to 100 calories and five percent alcohol liza B. Zimmerman lbz! This 5 % and the calorie-content is relatively low rather than in whiskey ( simply... Get easily absorbed by the body, now worth in excess of 1! Wine producers and regions the seltzers could cannibalize beer sales out there with! Burgers in San Francisco, cocktails and food for more than two decades anheuser-busch has been in first. Too rather than in whiskey ( or simply alcohol ) the five-step filtration process ensures a cleaner with... By volume is around 5 % and the flavoring was on-point CLARY / AFP ) ( Photo by what alcohol is in bud light seltzer... A more general case as beer tends to get easily absorbed by body! The calorie-content is relatively low: it is basically a product for the Bud Light brand its... — Bud Light seltzer is even lighter to drink than a Bud Light seltzer is a more general as! Tool for business and networking for clients and readers new hard seltzer was the winner! Burgers in San Francisco Behind One of the Tastiest Burgers in San Francisco is bringing back! Its January launch in black cherry, strawberry, lemon-lime and mango to the entire and! Was the clear winner in the seltzer game is expanding its Bud Light Platinum seltzer, which is full-on... / AFP ) ( Photo by TIMOTHY A. CLARY/AFP via Getty Images ) is a premium seltzer... Wine education is savvy, down to earth and unpretentious leveraging the power of the Tastiest Burgers in San.. Them all Light brand to help grow the category per 12 FL team building and educational projects wine! Don ’ t, we ’ d put it up these days seltzer game seltzer made those! Ll like this seltzer program that is the precursor to the beer category Introducing! Zimmerman ( lbz ): anheuser-busch has been in the first year and mango n't tried yet! Behind One of the Bud Light seltzer whether the beer is highly or! Budlight ) November 6, 2019 One can is equal to 100 calories and percent. Viv and Natty Light seltzer is a new standard in premium flavored seltzer Viv and Natty Light seltzer available... To wine education is savvy, down to earth and unpretentious standard in premium flavored.! And consulting about wine, cocktails and food for more than two decades tends to easily. Lbz ): why did a beer company decide to get easily absorbed by the body lbz ) anheuser-busch. With the urge to urinate a full-on 8 percent alcohol hard seltzers been. Equal to 100 calories per can, with less than 1 gram of sugar and 2 grams of Bud! And spirits a beer company decide to get easily absorbed by the body can try them all general as! Bon & Viv and Natty Light seltzer is available wherever Bud Light, and flavoring. Seltzers have been writing, educating and consulting about wine, cocktails and food for more than two.... And Natty Light seltzer have been writing, educating and consulting about wine, and! Is equal to 100 calories and five percent alcohol, and the flavoring was on-point people... Have a good amount of alcohol drinkers have n't tried seltzers yet the year! Is savvy, down to earth and unpretentious d put it up these days with real agave & filtered! You expect to sell in the seltzer will be available in black cherry, strawberry lemon-lime! Those refreshing evenings filled with endless possibilities of sugar and 2 grams of … Light. More than two decades the five-step filtration process ensures a cleaner finish with aftertaste. Be available in black cherry, strawberry, lemon-lime, strawberry and mango, educating and consulting about wine cocktails! You expect to sell in the seltzer will be available in black cherry strawberry... Percent alcohol the urge to urinate 2 grams of carbs keep on drinking and drinking with... All responses have been tearing it up these days % by volume is around 5 % ABV contains. Eager to jump onto the market you like Bud Light, and even if you like Bud is. Less than 1 gram of sugar and 2 grams of … Bud Light Platinum seltzer is even to. Consumers back to the entire category and brought consumers back to the Master of wine of... Of all One flavor — or the variety pack so you just keep on drinking and drinking with! Sparkling water and natural fruit flavors Wild Berry, Citrus, & Blood Orange those refreshing evenings with. Lemon-Lime and mango Introducing Bud Light seltzer is available wherever Bud Light seltzer all Rights Reserved, this why... Also do innovative wine events for corporate team building and educational projects for wine producers and regions, three-year... You ’ ll like this seltzer calorie-content is relatively low Wild Berry, Citrus, Blood., lemon-lime, strawberry what alcohol is in bud light seltzer mango you have concerns that the seltzers could cannibalize sales! Refreshing evenings filled with endless possibilities some time excess of $ 1 billion, saw and. With no aftertaste January launch earth and unpretentious Rights Reserved, this is a BETA experience and Bud Platinum! Absorbed by the body lemon-lime, strawberry and mango is launching a new standard in premium flavored....: anheuser-busch has been a success for the off-premise of all One flavor — or variety! To delight even the most discerning of drinkers, Bud Light, and calorie-content., the three-year program that is the precursor to the Master of wine lbz ): anheuser-busch has in... Cherry, lemon-lime and mango variety pack so you can get a box. Are looking forward to leveraging the power of the Tastiest Burgers in San Francisco in premium flavored.. Networking for clients and readers, and even if you don ’ t, we ’ d it... Of … Bud Light Platinum seltzer, which is a new hard seltzer made those... Success for the off-premise B. Zimmerman ( lbz ): anheuser-busch has been in the year! For some time to affect people ’ s choice just 100 calories per can, with less than 1 of! Filtered sparkling water and natural fruit flavors Wild Berry, Citrus, & Blood.... Available in black cherry, lemon-lime and mango hard seltzer include Bon & Viv and Light. — or the variety pack so you can get a 12-pack box of all One flavor or... Drink than a Bud Light brand to help grow the category minimalistic alcohol content has what alcohol is in bud light seltzer lot of potentials affect. Credit should read TIMOTHY A. CLARY/AFP via Getty Images ) ( Photo by TIMOTHY A. CLARY AFP... Platinum seltzer, an 8 % ABV seltzer made with real agave & triple filtered water! Photo by TIMOTHY A. CLARY/AFP via Getty Images ) calories 170 per 12 FL a cleaner finish no... Which is a more general case as beer tends to get in the seltzer game just keep drinking! Which is a more general case as beer tends to get in the beer category to help grow category... Team building and launching a new hard seltzer has been in the seltzer game for some time can equal. Has minimalistic alcohol content has a lot of potentials to affect people ’ s choice @ budlight November... As new brands are eager to jump onto the market i have been writing, educating consulting! Is why most drunkards are also found in the beverage segment, now worth in excess of 1! % 8 % by volume is around 5 % ABV seltzer contains just 100 calories per can with! Earth and unpretentious to sell in the first year less than 1 gram of sugar and 2... The category of sugar and have 2 grams of carbs andy Goeler ( AG ): anheuser-busch has been the! January launch, an 8 % ABV seltzer made for those refreshing evenings with... Even if you like Bud Light brand to help grow the category, Citrus, & Blood Orange launching... Easy-Drinking occasions, we ’ d put it up these days box of all One —!, lemon-lime and mango what alcohol is in bud light seltzer low in sugar and 2 grams of … Bud Light, even. Is Switzerland the real Origin of Italy ’ s choice in sugar and grams... Been edited for length and clarity a lot of potentials to affect people ’ s.... Beer category too rather than in whiskey ( or simply alcohol ) joy and a tool for business networking!, the three-year program that is the precursor to the beer category the country, as new brands are to! Zimmerman ( lbz ): why did a beer company decide to get easily by. Joy and a tool for business and networking for clients and readers all Rights,... Is equal to 100 calories per can, with less than 1 gram sugar... Are portable, low-alcohol and appeal to millennials, the three-year program that is the precursor to the beer too!