As can be seen in the examples in Table 1, some social media policies referred to individuals or campus units (e.g., “the director of the college unit,” “the President’s Office”) to which questions or other issues should be referred. In the past few years, social media screening has emerged as an efficient and viable process for streamlining HR’s workflow while simultaneously maintaining school policy. The Department for Education’s social media policy and how we interact with our social media followers. #MindTheStudentGap . Informational policies start to diverge, as organizations learn to use social media to communicate their unique values, goals, and culture; these policies contain information about, for example, the types of personal data that the organization collects and maintains, and links to other relevant organizational policies. The authors took into consideration the ethical concerns raised by others about Mechanical Turk, and attempted to ensure that Turk workers were reasonably well paid for completing our tasks. There is, of course, a strong correlation between the number of years of an institution and its residential status: The Associate degree is a 2-year degree, which is largely (though not exclusively) the degree offered by community colleges, and community colleges are largely (though not exclusively) non-residential. Research has shown that social media can serve important educational purposes. A conti… Boudreaux analyzes corporate social media policies according to several criteria, including tone, separation of personal and official uses, guidelines regarding the use of specific social media applications, and links to other relevant organizational policies. Social media is about collaborating, networking, sharing and generating knowledge and content, and all of these features are of great value in the context of higher education. No other analyses of institutions that have individual units with their own social media policies showed any notable differences. Undoubtedly, a bigger number of contemporary parents do have social media profiles too. Analyzed the data: JP CH CS. This approach ran the clear risk of false positives, where some Turkers would identify documents that were not social media policies or guidelines. Stoessel's dissertation "Social media policy implications in higher education: Do faculty, administration, and staff have a place in the ‘social network'?" When a school sets up any social mediaatforms pl for educational purposes, the account administrator must ensure that at least two members of staff, including an executive, have administration rights and regularly monitor the interactions, as pre recommendation in 2.4.5. In the absence of policies governing the use of social media, however, these universities' administrations lacked justification for investigating Miller's behavior. Every successful social media account for a university, or for any organization or company requires an effective social media policy and strategy. what constitutes a post? Still have questions? Based on the results of those two analyses, we developed a questionnaire to enable Turkers to identify topics addressed in social media policies. When they speak or write as citizens, they should be free from institutional censorship or discipline, but their special position in the community imposes special obligations. https://doi.org/10.1371/journal.pone.0127485.g001. A far greater percentage of residential institutions have social media policies than non-residential institutions, and a far greater percentage of 4-year institutions have social media policies than 2-year institutions. This study is descriptive of the “state of the art” in the development of social media policies in higher education, in 2013. 1. This data collection was conducted between 28 September – 18 December 2012. Social Media Marketing in Education | 2 Introduction This white paper and survey on Social Media Marketing in Education is co- sponsored by the Education Division of the Software & Information Industry Association (SIIA), edWeb.net, and MCH Strategic Data. Institutions of higher education are not known for the rapidity of their policy development, but speed is a necessity in the world of social media. The benefits of social media in the education process doesn’t have to stop at the teacher-student relationship. No, PLOS is a nonprofit 501(c)(3) corporation, #C2354500, based in San Francisco, California, US, https://doi.org/10.1371/journal.pone.0127485, http://classifications.carnegiefoundation.org/resources/, http://www.insidehighered.com/news/2013/06/04/outrage-over-professors-twitter-post-obese-students, http://www.huffingtonpost.com/2013/07/02/geoffrey-miller-twitter-obese-research_n_3531376.html, http://news.unm.edu/2013/06/unm-response-to-tweet-by-professor-geoffrey-miller/, http://chronicle.com/article/In-Reversal-NYU-Investigates/139715/, http://news.unm.edu/news/unm-institutional-review-board-makes-determination-on-miller, http://www.nytimes.com/2012/07/31/sports/olympics/swiss-soccer-player-michel-morganella-sent-home-for-twitter-remark.html, http://www.nytimes.com/2012/07/26/sports/olympics/twitter-comment-costs-greek-athlete-spot-in-olympics.html, http://cjonline.com/news/2014-05-14/faculty-critical-regents-revised-social-media-policy, http://www.pewinternet.org/topics/social-networking/, http://mynlrb.nlrb.gov/link/document.aspx/09031d4580a375cd, http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3138356/, https://requester.mturk.com/policies/conditionsofuse, http://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html, http://mturkpublic.s3.amazonaws.com/docs/MTURK_BP.pdf, http://www.businessweek.com/magazine/content/11_27/b4235053917570.htm, http://www.stetson.edu/law/conferences/highered/archive/media/Intro%20to%20Intenet%20Law.pdf, http://www.franklin-consulting.co.uk/LinkedDocuments/the%20use%20of%20social%20networking%20in%20HE.pdf, http://www.kansasregents.org/policy_chapter_ii_f_use_of_social_media, http://www.aaup.org/report/1940-statement-principles-academic-freedom-and-tenure, http://www.aaup.org/news/social-media-policy-violates-academic-freedom, Special Focus Institutions / Tribal Colleges: 775. In institutions of higher education, this sort of policy development often takes place in committees, and the second stage of data collection in this study found several committee meeting minutes in which the development of social media policies was discussed. We’d love to walk you through the basics. GEM Report higher education policy paper social media resources. Top Overall Higher Education Institutions on Social. This type of social-media-meets-office-hours path is relatively unpaved, but if teachers are to keep pace with the changing nature of learning in the modern world, they should be open to exploring it. Institutions of higher education would be wise to take note. The extant literature in this area focuses on how social networking has been used and the potential ethical dilemmas of this use (e.g., [22]). July 22, 2017. https://doi.org/10.1371/journal.pone.0127485.g003. Our analysis revealed that less than one-quarter of institutions had an accessible social media policy. This data collection was conducted between 17–23 August 2012. When data was collected for this study, no social media policy existed on New York University’s website, and the University of New Mexico had only a draft policy. In a previous post, I highlighted a number of state and federal laws that are connected to these online tools. As the promise of the positives afforded by weaving social media into the fabric of higher education has been realized, so too have concerns over how this “social network” is governed and managed at colleges and universities. The researchers had expected that figure to be 100%, given the ubiquity of the web in mid-2013, when this study was conducted. Education and culture are essential to develop a more inclusive, cohesive and competitive Europe. Teacher-student interaction in the social media sphere should be kept strictly professional. Two studies have found a positive relationship between the use of social networking websites and student engagement in higher education. No, Is the Subject Area "Social media" applicable to this article? aimed to provide researchers and policymakers with a better understanding of social media and social media policy in higher education as it relates to the experiences of faculty, administration and staff. Minutes from meetings in which social media was discussed, often meetings of Boards of Governors; Pages providing links to all of the social media accounts maintained by the institution; Presentations about social media and developing social media policies; Course catalogs that list courses that address social media, or the syllabi for such courses; and. No other breakdown of institutions by categories articulated in the Carnegie Classifications Data File showed any notable differences. Indeed, instead of addressing Miller's original tweet, both universities focused on Miller's later claim that the tweet was research. The outbreak of COVID-19 brought about global lockdown and educational managers were confronted with the unenviable choice of closing institutions until the pandemic plummeted or learning new ways of content delivery. At the time, Miller was a visiting professor at New York University, on leave from the University of New Mexico. The benefits of social media in the education process doesn’t have to stop at the teacher-student relationship. Twitter was a close second at 82.6% and 86.1%, respectively. Citation: Pomerantz J, Hank C, Sugimoto CR (2015) The State of Social Media Policies in Higher Education. Lay down a strong foundation for using social media in higher education. While Google has its limitations, the variability in search tools implemented on different institutions' websites is too great to provide consistent results. Prior to launching the content analysis, this questionnaire was piloted twice, with 5 Turkers conducting content analysis on 10 randomly-selected institutions’ social media policies per pilot round. Some institutions integrate social media policies into other policy documents, such as student honor codes, and faculty and student codes of conduct. On the other hand, some policy documents do not mention social media at all, implicitly treating it as just another forum for interpersonal interaction, as such falling under the jurisdiction of existing policies. Spread the love. While many academics find Twitter and Facebook useful means of disseminating their research, Sara Custer finds that … Several analyses were conducted: public/private control of the institution; enrollment profile (exclusively undergraduate, exclusively graduate, mixed, etc. Most social media policies, both for institutions and for individual units, are written to apply to all members of the relevant community. The Carnegie Classifications Data File contains a variable, Size and Setting Classification, which combines three factors: whether an institution is 4-year or 2-year, whether an institution is residential or non-residential, and the size of the institution. Another study in this country shows that about 71% of higher education students are Facebook users. The Size and Setting Classification variable combines these factors for a total of 21 subcategories, but for this analysis, these three factors have been split out. This paper presents an analysis of the current state of development of social media policies at institution of higher education. Categorization tasks are apparently quite common on Mechanical Turk, because Turk provides a “Categorization App”: that is, a template for creating categorization tasks, along with some standardized controls over the Turkers' workflow. These reports articulate examples of illegal provisions, but more importantly, examples of what the NLRB suggests as best practices. This type of screening process is a huge undertaking for an HR office, which is likely already working at capacity to maintain rigorous levels of university compliance. As discussed above, content analysis was performed on the social media policy documents, to identify the issues addressed in these documents. Skip to main content. Social media in higher education has already transformed practice by creating new ways of teaching and learning (Dabbagh and Kitsantas 2011). When it comes to protecting and ensuring the quality of student life, institutions have a lot on their hands. A well-written policy clearly delineates the scope of “social media”, i.e. The catalog of incidences of ill-advised academic tweeting continues to grow: recent stories that have attracted the attention of the popular and academic presses have included Gloria Gadsen’s suspension from East Stoudsburg University after posting threatening Facebook posts, and the outrage from the National Rifle Association after University of Kansas professor David Gruth’s inflammatory post about the Navy Yard shooting. This makes sense, as large institutions are often divided up into units that operate semi-independently, such as colleges, schools, or medical facilities. We did not find any policies from campus units that were obviously in conflict with policies for the institution as a whole (at those institutions that had both), but this is clearly a risk that should be considered in the development of macro- and micro-level policies. By utilizing a social media screening service, a school can easily screen candidates as a prerequisite for employment as well as oversee current employee’s public social data for the issues that often plague campuses most often: hate speech, violence, and sexual harassment. Boudreaux [24] found that “social media policies tend to evolve through three distinct stages”: Mitigation, Information, and Differentiation. With the help of various online tools along with social media, modern educators are able to attract students through distance learning programs. A large number of Turkers participated as coders throughout this task, and each social media policy document was coded by three Turkers. This was done because the policies at these institutions are uniform across all locations – unlike in many state university systems. During the 2012 Summer Olympics, for example, two athletes were expelled from the Games: Voula Papachristou, a member of the Greek Olympic team, and Michel Morganella, a member of the Swiss team, for tweeting racist comments [7] [8]. This may reflect the social dynamic whereby interpersonal social norms are often a stronger force in smaller communities, while explicit policies often must be used to combat the anonymity of larger communities, and enforce those same social norms. However, this finding (or lack thereof) indicates that the development of social media policies is, at present, idiosyncratic and institution-specific, and has not yet been integrated into the culture of higher education broadly. Though often signed by all members of a college community, a community compact depends on a top-down approach, relying on faculty, staff, and administrators to embody these values and bring them into student life as vividly and rigorously as possible. Master's Colleges and Universities: 32.1%. Indeed, as of this writing, there seem to be no studies of social media policies from institutions of higher education. ); and accrediting agency (Southern Association of Colleges and Schools, North Central Association of Colleges and Schools, etc. Considerations may extend beyond basic guidelines for acceptable content and include faculty/student relationships online, the use of social media for class-related activities, guidelines for staff that use official university accounts, and other modes of official online communication. For example, if your social media policy website is titled "Acceptable use of Social Media Policy" that might just raise an eyebrow or two. Furthermore, they provide five suggestions for the successful use of social There are a lot of other benefits that can be extracted from the use of social networking at higher levels as well. Many social media policies in institutions of higher education are, at present, in the Mitigation phase of evolution, with some beginning to enter the Information phase. Unfortunately, none were from institutions of higher education. This Toolkit stems from growing interest in the use of social media within the UCISA community. The Pew Internet & American Life Project is a leader in this area—conducting and making available a wide range of studies on the topic of social networking [10]. In conducting this research and publishing this manuscript, the authors were careful to adhere to the terms of the Amazon Mechanical Turk Participation Agreement [26]. Analysis was done by institution and campus unit, finding that social media policies were most likely to appear at doctorate-granting institutions and health, athletics, and library units. 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